Going Dirty for the Drought

Can you avoid a car wash for 60 days?

That’s the premise of the Los Angeles Waterkeeper’s latest campaign.  Go Dirty for the Drought challenges Californians to skip car washes for 60 days to help conserve water.  In return, the LA Waterkeeper sends participants a sticker to display on their windows.  Participants are asked to share images of the sticker on social media by using the hashtag DirtyCarPledge.

The effort comes in light of a historic drought.  More than 50% of the state has reached the highest level of drought and conditions are likely to persist with a warmer than average winter.  Because of these conditions, Californians are looking at every possibility to reduce water consumption.

And one of those possibilities is skipping car washes.  Folks who wash their cars at home, without a shutoff nozzle, use an average of 85 gallons of water and for those who take their vehicles to a commercial location use an average of 56 gallons of water.

Go Dirty for the Drought aims at significantly reducing the amount of water used in car washes. In just six weeks, the campaign has received nearly 6,000 pledges.  The non-profit group’s goal is to reach 10,000 pledges, saving nearly 3 million gallons of water.

Participants are also given the option to donate the money that would be spent in a car wash to LA Waterkeeper to support their education and advocacy.

For more information on the pledge, visit http://lawaterkeeper.org/dirtyforthedrought/.