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February 28th, 2008 by Central Basin Posted in Central Basin News

The Meaning Behind the Arrows

It’s a question we get asked more than you’d think: What does the Central Basin logo mean? This week, new CB employees were asked this very question in a friendly challenge. No surprise here, studied staffers raced to be the first to answer. For those of you who might not know, here’s the meaning behind the arrows:

Central Basin was formed in 1952, but it wasn’t until a few years later, when The District realized the need to not just manage area groundwater but also supplement local supplies with other sources, that the logo we know today was adopted.

So here it is: each arrow represents a source of water we rely on in the Central Basin, and true to the District’s name, they all point to the center:

central-basin-pms-301-meaning2.jpg

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2 Comments

  1. Spencer Williams on 28.02.2008 at 14:04 (Reply)

    Very interesting! In fact, I’ve really been impressed with the site in general. This should be a great tool to promote conservation as well as knowledge about water issues. This could be a very significant if (when?) the big drought hits SoCal.

    Keep up the good work!

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